"Here's Your FREE New Year's Gift With A Nice E-String Attached That Costs $2.95..."

From the desk of Jo Han Mok, Managing Director, Midas Touch Marketing
Dec 28th, 2004, Tuesday 3.15 pm

Dear Customer & Valued Subscriber:

Did you have a fabulous Christmas?

I certainly hope you did. I'm actually had a really nice Thai Christmas in Bangkok, and as I'm writing right now, I ask that you join me in extending your heart and prayers to the victims of the Tsunami disaster.

I kid you not... I ALMOST wanted to go to Phuket, and had I gone...

Anyways, it's not my intention to load you with negative stuff with a few days left to 2005.

I actually want to give you a gift for the New Year.

It's a beefy 24 page report that I wrote called, "The Copywriting Sledgehammers Of A Master Wordsmith!"

Why this report?

Read this and see if it makes sense:

He who has a thing to sell
and goes and whispers in a well
is not so apt to get the dollars
as he who climbs the trees and hollers.

Isn't it true?

I have subscribers who ask me over and over again, "I've done this, I've done that... why am I still not making money?"

And in 9 cases out of 10, I'd tell them the truth.

Your copy SUCKS, big time.

What do I mean by suck? Usually, it's dead boring, it doesn't sell any benefits, the cosmetics are wrong, the copy is often institutional, and it talks about stuff that people don't give a rat's ass about. People cannot identify with the the person behind the ad. The person behind the ad does not understand their frustrations, and is 'talking AT them' instead of talking TO them.

You know what I mean.

Bluntly, the best product or service is totally worthless if you can’t market it! And, you’ll never be able to market it in a way that causes money to pour into your bank account like water rushing in from a broken dam; until you learn how to write killer copy that sells like crazy!

Victor Schwab sums it up nicely in this classic poem:

I see that you’ve spent quite a big wad of dough
To tell me that things you think I should know.
How your plant is so big, so fine and strong;
And your founder has whiskers so handsomely long.

So he started this business in old ’92?
How tremendously interesting to you.
He built up the thing with the blood of his life?
(I’ll run home like mad, tell that to my wife!)

Your machinery’s modern and oh, so complete!
Your “rep” is so flawless; your workers so neat.
Your motto is “Quality’- Capital “Q”.
No wonder I’m tired of “your” and “you”!

So tell me quick and tell me true
(Or else, my love, to hell with you!)
Less- “how this product came to be”;
More- What the damm thing does for me!

 

And because this problem is so common, I took the time to create this report specially for you so that you are empowered with a powerful 'force field' that protects lukewarm responses to your advertising campaigns and lackluster sales.

Here's a tiny sampling of what you'll discover in this report...

  • A full exhibit of a rare sales letter written by Ed Mclean in 1960 that became a control for 15 running years!
  • How to radically slash time off your 'learning curve' to become a Master Wordsmith and to inflate your copywriting bag of tricks! (Pg 20)
  • A full exhibit of a little known sales letter the OBM Group used to sell over 6 million worth of automobiles
  • A full 4 page letter written by Stan Holden selling calculators that created a backlog of 5 months worth of orders! (Pg 13)
  • The secret 'data retrieval' and 'information sorting' technique privy to only the upper echleon of Master Wordsmiths, revealed!
  • The #1 thing you need to do in order to have a "Mental Swipe File Cabinet"
  • What you absolutely must do to heighten response and how to use 'hidden motivation' to give your prospects that extra nudge to buy whatever you're selling!
  • Why contrarianism is always right, and how your copywriting depends on it!
  • The 'visual shock' gambit that so FEW people have even HEARD about. It'll put Gary Halbert's dollar bill letter to shame. Robert Collier's shiny penny letter won't even qualify to compete. (Pg 2)
  • My Million dollar Sales Letter Rolodex that shows you how to access hundreds of sales letters that sell for as much as $1500 as a swipe file for FREE! (I'm one of the VERY few people who knows where these letters are, and I'd go as far as to say, I'm on the only one unselfish enough to share this with you.) (Pg 23)
  • And much much more!

This report is yours absolutely FREE, but as I mentioned there is an E-string attached that costs $2.95.

Click Here To Download The Report

Why Do You Have To Charge Me $2.95? You're A Capitalist Pig!

You can call me whatever name you choose, but hear me out first.

I am charging $2.95 because I want you to feel a little sting, and that sting will help you immensely.

Why?

Let me ask you this. When you buy something expensive, do you not go to greater lengths to protect your investment? Doesn't it mean MORE to you than something you've gotten for free?

It's the same rationale.  If I gave this to you for free, you will probably download it, and never open it at all with the thought that, "I'll get to it ONE day when I have the time".

Guess what, you'll NEVER have the time.

If I charge you $2.95 though, you'll at least bother to OPEN the file to look at it to see what you PAID for, and that's what I want you to do.  I want you to USE this information I've put together for you.

I mean... do you really think I CARE for your $2.95 when I get paid by the tens of thousands by my clients?

You gotta be kidding!

$2.95 is what you need to invest to QUALIFY you to read this report. It proves you're capable of taking action, and it proves that you KNOW how to recognize opportunity when it comes your way.

Here's The Litmus Test!

I'll tell you something I'm unabashedly unashamed of. When I buy ANYTHING, I JUDGE. I judge the person's marketing chops. I judge his copy. I judge everything. If I judged myself, I'll buy everything I put out.

Why? Take a good look at what you're reading, HOW you came to read it. how it's being presented, and why the hell are you reading all the way till here. I sucked you in didn't I? In fact as you're reading this, you'll be thinking that I DO know a lot of marketing tricks that you don't and you'll love to suck every marketing trick out of me, but I assure you, there's a LOT more where it came from, but for starters, you'll get a lot of the 'tricks' I use for only $2.95.

I'm not trying to boast. I am one of the world's best copywriters, and if I can't teach you to write copy, and fix your problems with copy, no one can.

So if you need a marketing lesson from me offhand I'll tell you, YOU NEED BALLS OF STEEL to succeed in this business.

Do you DARE to look people in the eye and tell people you're good, and you KNOW it?

I'll Dare You $10!

Do you have the balls to take me up? (Ladies, you can interpret this figuratively)

Get this report now for $2.95, and go through it. As you read every word in that report, you'll realize that this report is worth AT LEAST $97 retail. Heck, the sales letters in the Rolodex are selling for $1500 as a swipe file for goodness sake.

I dare you to try me out. See if the information revealed in this report will help you in your business in 2005. If it doesn't, send me an email, and tell me that it is useless. In the unlikely event that you can do that in good conscience, I will send you $10 for wasting your time. No questions asked.

The people who get this report and use the information within, are gonna accomplish great things in 2005 and that goes beyond a guarantee, it's a promise!

Try me out. The worst case scenario is that you come away $7.05 richer.

All the odds are stacked in your favor, so I'd urge you to act now while it's fresh on your mind.

Here's to a prosperous 2005!

The 'little guy' CAN succeed... AND BATTLE WITH GIANTS!

Jo Han Mok

Managing Director, Midas Touch Marketing

P.S.#1: If you can't pay $2.95 to receive this gift, then please unsubscribe. You're not qualified to be on my list, and I mean it. Do I mean to offend you? YES. Tough love. This is one of the best reports I've ever put together, and if you're on my list, you MUST read this report, no ifs no buts, no excuses. Otherwise shoo...nothing to see here.

Click Here If You Want To Qualify To Remain On My List

P.S.#2: You'll also get some un-announced bonuses valued at over $47, so this is definitely more than worth your while! I've also included a secret resource that will give you a rare insight into the marketing mind of Jay Conrad Levinson. You'll discover the secret Jay learned from Hugh Hefner when he worked at Playboy. Hear how many hours a week Jay worked, and why it has never changed for 32 years. Wait until you hear what Jay’s father did in his 9:00 to 5:00 job. Learn the story of how Jay got a 33% response with a one-page, direct mail sales letter. Hear a little secret of what Jay considers the most important thing he has ever learned in marketing. Learn Jay’s favorite two books and much much more!
 

 

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